Hi! first of all.. i lOVE your blog.
Second of all, i find your photo's INCREDIBLE.
And thirdly, i was wondering if you could give me any tips as to how to get into the fashion industry? I am looking at some PR stuff.. advertising.. creative directing.. merchandising.. etc
I am currently studying interior design, and next year going into second year of bachelor of brand of fashion..
Would be much appreciated!
Okay, so whilst I am no expert on the issue, I have been in the fashion industry in some capacity for over 10 years. From modeling for 7 years to assisting stylists and photographers whilst I was in Uni, to being Commercial Director for a fashion house and now photographer. Basically I have seen many aspects of the industry, so here a few universal tips I have learnt on what NOT to do.
1) Know that there a million girls who want to get the foot in the door. When you apply for a summer internship at Vogue, Bazaar and Glamour with dreams of flying to Mexico with Meisel to style the cover… and you find yourself at House and Garden magazine making tea for the fashion editor’s assistant’s assistant and filing old issues of the magazine in the dinghy back cupboard, you make sure that you make the best bloody tea with the biggest smile on your face and file like no one has ever filed before. Everyone starts somewhere and the industry is VERY small. So and so knows this person who knows this person which thinks that you would be perfect for the job… and just like that, if you are consistently enthusiastic and conscientious in EVERY JOB, you most likely will find yourself in the job you always wanted.
My mum used to have this saying when I was young that stuck with me…she would say… “darling I don’t care if you are a lawyer or a garbage truck driver, you just make sure you are the absolute best garbage truck driver you can be” What ever you do, be the very best you can be and it will go along way.
2) When you send your CV to someone you want to work with, always send a cover letter that is personalised! I can’t stress this enough, no one is going to care how amazing you are if you don’t give them an incentive to read it - people are very busy. My boyfriend gets sent over 50 CV’s a week from people wanting to intern with him and he replies properly only to the ones who take the time send a personalised cover letter, even if they are completely inappropriate he will read the the CV and give feedback in a response, because the person has taken the time to research his company and his work and this goes a long way.
Oh and when I say personalised I don’t mean, TO whom it may concern, I love fashion, hire me, warmest, me. KEEP IT PERSONAL!
3) Don’t get disheartened. The fashion industry is amazing but scary/ tough/unpredictable. If it were easy, everyone would be trying to do it. If you want a predictable and secure job, become a lawyer or an accountant. Fashion is fun, exciting and incredibly hard to get in to, so expect to be rejected… a lot!
4)Money. Let me give you a little story that has stuck with me. My friend has a MOST coveted job as the European PR director of a huge Italian fashion house that we ALL know. He told me recently that he figured out with the hours he is working, he is making less money than the kids who serve him his Starbucks in the morning. Yep. Unless you are Donna Karen herself or the heir to the Missoni family, don’t expect to get filthy rich. If money is your main drive… Banking/law/accounting are probably the way to go.
I absolutely love your photos!! they make me so happy :)
what camera and lenses do you use? and how did you learn to edit and get to grips with photography and all the technical stuff?
Thanks for being such an inspiration! your work is exquisite
Hi Chloe - Thank you so much!
Ok, so I have a love affair with my Canon 5D mark ii. I used to use a Nikon D200 which was also really good, although I moved to Canon last year. I use a few different lenses, depending on what I am doing, although usually use my fixed 50mm 1.4 as it is light and a bit cheaper than my others, so I can throw it into my bag whilst I am at the shows/ on the train/ at the restaurant and don’t have to worry about it too much.
The thing with photoshop is that you just have to practice. There are so many programs that you can use, although I really recommend photoshop. Although before any of that, I really recommend learning about light. Photography is all about light and understanding the relationship between depth of field (how blurry a pic looks) and speed of the shutter. once you master that - you are set. failing all that, set the camera to auto and just go shoot anything!
I find that when I have been on holidays and haven’t taken a picture in week or so, it always takes me a few days to get back into it. so really it is all about practice!